Monday, September 12, 2011

Angry Birds Mid-Autumn Festival 2011


Mid-Autumn Festival or it's better known as the Moon Cake Festival (Zhongqiu Jie) is a very popular harvest festival which is celebrated by Chinese, Japanese, Korean and Vietnamese since more than 3,000 years to moon worship in China's Shang Dynasty. In Malaysia and Singapore, it's usually called as Lantern Festival or Moon cake Festival.

The Mid-Autumn Festival is held on the 15th day of the eight month in the Chinese calendar which is between September or early October in the Gregorian calendar. According to a folk tale story, the Chinese wanted to overthrow the Mongol rulers of the Yuan Dynasty (1280-1368) thus, Liu Bowen of Zhejiang Province, advisor to the Chinese rebel leader Zhu Yuanzhang, came up with a brilliant idea to communicate with the Chinese residents for a rebellion. During that time, group gatherings were banned hence, it was impossible for them to communicate and make plans for a rebellion. Liu Bowen sought permission to distribute thousands of moon cakes to the Chinese residents in the city to bless the longevity of the Mongol emperor. A piece of paper with the message: "Kill the Mongols on the 15th day of the 8th month" was inserted in every moon cake before distributing to Chinese residents. On the night of the Moon Cake Festival, the rebels successfully attacked and overthrew the government.

 The Mid-Autumn Festival has become one of the most important holidays in Chinese calendars. It's also to commemorate the beginning of Fall (Autumn) season. Chinese people traditionally pray and burn incense in reverence to deities including Chang'e. Besides that, they also have a reunion dinner with family members and eat moon cakes together on the day of celebration. It's also an enjoying moment for children to decorate their home gardens with candles and lanterns as well as walking around the neighbourhood with families, friends and neighbours while carrying their favourite lanterns.

In the modern days of the Mid-Autumn Festival celebration, the moon cake doesn't come in a flavour (lotus egg) but you can find variety of flavours to suit your taste. You can find moon cakes in chocolate, red beans, green tea, yam, pandan, durian, jelly fillings or ice cream fillings too. It's also the same for lanterns. There are many kinds of lanterns in cartoon characters such as mickey mouse, donald duck, hello kitty etc. in traditional candle-lit or battery operated.


mid-autumn-lanterns-INLINE-Main
Variety of lanterns in the market (Photo by CNNGO)
 
Since Angry Birds has become popular among the adults and the children, the manufacturers also take this opportunity to produce Angry Birds lanterns and moon cakes for this year's Mid-Autumn Festival 2011. For this year 2011, The Mid-Autumn Festival (Moon Cake Festival) falls on September 12th, 2011 thus, I would like to wish everybody a Happy Moon cake Festival!!! :)




MooncakeFestival-MAIN angry bird (Medium)
Angry Birds and friends celebrate Mid-Autumn Festival with lanterns and moon cake







Chinese Mid-Autumn Festival traditional angry bird lantern (Medium)
Malaysian produced Angry Bird lanterns sold out like hot cakes between RM15 (US$5) to RM21 (US$7) each.




Chinese Mid-Autumn Festival Angry Bird traditional lantern (Medium)
Traditional candle-lit Angry Bird lanterns




Chinese Mid-Autumn Festival Angry Bird Lantern operate in battery (Medium)
Modern Angry Bird lanterns operate with AA batteries and accompanied by music




Chinese Mid-Autumn Festival Angry Bird mooncake (Medium)
Angry Bird Moon cake




Chinese Mid-Autumn Festival Angry Bird mooncake in couple and unique packaging box (Medium)
Angry Bird couple moon cake which comes in a nice packaging box




Chinese Mid-Autumn Festival Angry Bird cold mooncake with a bag (Medium)
Angry Bird cold moon cake in chocolate and sweet mango and pomelo from Hong Kong

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1 comment:

Christina said...

Hi Michelle,

Could I possibly interview you regarding your Angry Birds posts for an online exclusive for the Yale Globalist? (www.tyglobalist.org). Please email me at christina.wang@yale.edu if you are at all interested... I really hope to be able to talk to you!

Thanks! Hope to hear from you soon,

Christina

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