Tuesday, September 4, 2012

Trendy Head Mask to Avoid Tan in China


This is the latest trendy protective head mask to protect your face from getting sun burned or sun tanned at the beach in China.


Meet the 'Face-Kini', the latest craze to hit China's beaches as bathers wear masks to beat the sun's harmful rays



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  • The name describes a protective head mask that is being used along Shandong province's East China Sea coast 
  • Used by beach-goers who want to protect their skin from the sun
  • The colourful masks sell for 15 to 25 yuan (£1 to £2.50) or (US$2.40 to US$4 each mask)

One way to avoid the dangerous rays of the sun is to stay indoors, another is to apply a healthy layer of sun cream and slap on a wide-brimmed hat.

If you’re in China, however, there is a third option - a 'Face-Kini' complete with a body suit. 

The name describes a protective head mask that is being used in Shandong province's East China Sea coast by beach-goers who want to protect their skin from the sun. 

Stay away from the sun: Chinese beachgoers wearing body suits and protective head masks, dubbed 'face-kinis' by Chinese netizens, on a crowded public beach in Qingdao, northeast China's Shandong province
Stay away from the sun: Chinese beachgoers wearing body suits and protective head masks, dubbed 'face-kinis' by Chinese netizens, on a crowded public beach in Qingdao, northeast China's Shandong province


Added benefit: The face masks were initially designed to protect from sunburn but it turns out they are also quite handy at repelling insects and jellyfish
Added benefit: The face masks were initially designed to protect from sunburn but it turns out they are also quite handy at repelling insects and jellyfish

The clothing was invented around seven years ago and is now under mass production and on sale at swimwear stores along the coast.

They are selling factory-made Face-Kinis for 15 to 25 yuan (£1 to to £2.50) or (US$2.40 to US$4) each.
They are also extremely effective at repelling insects and jellyfish.

His and hers: The suits come in wide range of colours and patterns
His and hers: The suits come in wide range of colours and patterns

This picture taken on August 16, 2012 shows a Chinese beachgoer a wearing body suit
This picture taken on August 16, 2012 shows a Chinese beachgoer a wearing body suit
Some fashion-conscious swimmers match the colour of their protective head mask to their body suit

One for me, one for you: Small sized protective head masks are also made for children
One for me, one for you: Small sized protective head masks are also made for children


Eureka! The clothing was invented by a local around seven years ago and is now under mass production and is on sale at swimwear stores along the coast
Eureka! The clothing was invented by a local around seven years ago and is now under mass production and is on sale at swimwear stores along the coast

Fashion: The outfits are the latest trend on the beach front resort
Fashion: The outfits are the latest trend on the beach front resort


(Source: http://www.dailymail.co.uk/news/article-2189877/Meet-Face-Kini-latest-craze-hit-Chinas-beaches-bathers-wear-masks-beat-suns-harmful-rays.html)




Facekini craze hits China beach as swimmers try to avoid a tan

By Tianzhou Ye, NBC News  August 21, 2012 6:33am EDT



AFP - Getty Images
Chinese beachgoers wear body suits and protective head masks, dubbed "facekinis," on a crowded public beach in Qingdao, on Aug. 16.  (Source: NBC News Behind the Wall)



BEIJING – In the West, getting a tan is one of the main reasons for going to the beach.

But in China, some are going to extraordinary lengths to avoid getting a bit of sun with a new item of beachwear – dubbed the Facekini – causing something of a stir in the coastal tourist city of Qingdao, Shandong Province.



The masks completely cover the swimmers' heads, revealing only their eyes, noses, and mouths.

The styles and colors of the masks suggest a huge happy beach party attended by some lesser superheroes, Mexican wrestlers and perhaps a few bank robbers is underway. In fact, government officials have become concerned that the masks could be used to rob banks, according to a report in The New York Times.
"These have been extremely popular," Zaizaibao (仔仔寶), an online seller from Henan on shopping Internet site taobao.com, said.

Another online store sold 542 masks, which come in different colors and patterns, in just 30 days. "We are already out of the pink ones.... All of them sell well. Orange is the most effective in protecting people from sea creatures."


AFP - Getty Images  (Source: NBC News Behind the Wall)

Users say the face masks are useful in protecting against insects and jellyfish.
The masks are an outward expression of a Chinese understanding of beauty in terms of skin color.
"I myself don't mind getting tanned, but I can see why pale skin is attractive," Alina Zhao, a college student in the U.S. who grew up in Zhejiang, China, said.

"It definitely has to do with the history of China, which is largely an agricultural society,” she added. “Getting tanned means you work outside in the fields a lot, so skin color is like an indicator of your social status. The fairer you are, the wealthier or more respected you seem."

Umbrellas on a sunny day
In fact, Facekini is only one out of many attempts by Chinese people to stay fair. The number of umbrellas to be seen in Chinese cities on a hot, sunny day might appear bizarre to many non-Chinese people.

"I first became aware of the phenomenon when I lived in Taiwan for the summer," Simone Cote, from Vermont and currently working in Beijing, said. "I constantly saw that women covered themselves when they went out. They wore pants often, and yes, umbrellas everywhere."

Cote was asked "Why is your skin so dark?" by her host mother in Taiwan.

Within this underlying concept of what is beautiful, the Facekini was perhaps a logical development.
A user of the mask commented in Chinese on taobao.com that "this item is very effective in keeping the UV [ultra-violet light] out, and it's very comfortable. With this, you can do whatever you want on a beach, with no worries of getting burned or tanned. It's really recommended."

Another user, Tongchao, seems to have debated between the benefit of not getting tanned and the possibility of getting laughed at in this mask. "Okay. I've become the focused again, but this item is really useful. It's actually not stuffy at all. I really like it!" Looks like he or she has made a choice – but not an easy one.

When asked if she would ever wear one, Alina gave her answer without a second thought.
"Of course no! I was never into sunscreen – I'll never get this fair anyway, so why bother? I would rather enjoy the sun."

(Source:http://behindthewall.nbcnews.com/_news/2012/08/21/13391303-facekini-craze-hits-china-beach-as-swimmers-try-to-avoid-a-tan?lite)

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